My Bloody Valentine was formed in Dublin, Ireland, in 1983. With Kevin Shields (vocals, guitar) and Colm Ó Cíosóig (drums), Bilinda Butcher (vocals, guitar) and Debbie Googe (bass) as its founding members, the group contracted with Creation Records in 1988.
My Bloody Valentine is famous for their use of distortion, pitch bending, and digital reverse reverb but their best known contribution is the creation of an alternative genre known as shoegazing. The band also has to their credit, a number of successful EPs, including You Made Me Realise (1988), Glider (1990) and Tremolo (1991), and two studio albums, Isn’t Anything (1988) and Loveless (1991) on the label. Their most critically acclaimed albums Loveless, also considered their magnum opus and one of the biggest grossers of the 1990s pushed them towards major critical success.
The band contracted with Island Records and came out with scores of albums. The band temporarily disbanded in 1997 after Googe and Ó Cíosóig left in 1995. However, in 2007, My Bloody Valentine again reunited and the band subsequently toured across Europe, Asia and North America.
My Bloody Valentine’s musical style improvised throughout their career and they were largely influenced by post-punk. The genre shoegazing that My Bloody Valentine created is considered pioneering among the music styles of that time. The term was coined to describe certain bands “motionless performing style, where they stood on stage and stared at the floor”.
Even though, post the commercial and critical success of their album Loveless in 1991, My Bloody Valentine had the opportunity to rise to the highest platform of fame and success, they never achieved it. But they are credited with a noteworthy contribution to the alternative rock of the 90s.